Tie-in Promotion
What's movie tie^in?
Nowadays, there are many specialized companies which do tie-in promotion mainly in the U.S.
However, in Japan there are not as many as companies which do this type of business even though they are interested in doing it. Movie tie-in is different from product placement, which exposes products in a movie. It is a collaboration between a movie and a company which allows the company to promote their products and services.。
Usually, the cost, which is called a royalty, is generated when the enterprise uses popular characters from the movie and various visual rights of the celebrities for Public Relation. However, it is possible to use a visual for promotion without paying such a fee. The movie helps to increase the exposure of the product when it is released to the public. This is considered a Win&Win situation.
The problem is that there is a limit to the amount of exposure a product can receive which may even develop into a legal action or law suit if done without having proper knowledge of the tie-in process. That's why we "Tokyo Gets" are here to produce an enterprise involving tie-in in entertainment due to our great tie-in experience and based on our abundant capability, negotiation skills, as well as a reliable partnership with the distributor.